Competitors will try to win the heart of a fashion-conscious singleton by dressing them in the show, hosted by Matt Edmondson, who also came up with the idea for the programme.
Edmondson joked: "Those who know me know that I'm considered an expert in both fashion (have you seen my knitwear? )"So, it was only a matter of time before I had an idea for a TV show that covered both areas.":: The rural singletons looking for a perfect match on the BBC show, and details of how to apply to date them, can be found at co.uk/love.
The DJ and presenter, 42, will host the series, matching singletons in the countryside with city dwellers looking for romance - as well as a new life.
Airing on BBC Two, Love In The Countryside is being billed as a "warm-hearted show... Urbanites who "want to escape to the country and fall in love" are being invited to apply.
Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.
Just like the ITV2 dating series, Make or Break is set in sunny climes – but instead of Majorca, contestants will be jetting off the Mexico.
Host Cox said: "As a farmer's daughter living in the capital I'm really excited about uniting rural folks with people from the city."I can't wait to journey over hill and dale, through Britain's glorious countryside on my mission to hopefully help love blossom for the people who work the land, lovingly tend their animals but may have neglected their own hearts."BBC Entertainment commissioning editor Rachel Ashdown said the programme was "more than a dating show"."Love In The Countryside shines a light on the realities of life where the land and farming is still at the heart of the daily routine," she said.
The BBC's announcement came as Channel 5 brought back Blind Date, with Paul O'Grady, and ITV2 unveiled a new dating series, Dress To Impress.
These people will have dates on a regular basis, and they may or may not be having sexual relations.
This period of courtship is sometimes seen as a precursor to engagement or marriage.